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October ’93 is when I started my first business working with bikes in Via del Sasso in Lucca.
I wasn’t, in fact, a newcomer to this world as years before I had competed in races in the junior categories.
I knew right from the start, from that early experience, that I was deeply interested in taking part in everything that had to do with bikes.
In Via del Sasso I rented and repaired bikes and then went on to selling them.
I realised I had embarked on the path I wanted, passion and work coincided, and so I moved Chronò to Corso Garibaldi.
Over the years the shop has become a place where a community of international cyclists meet, where customers and friends come together to share projects, experiences and discuss cycling opportunities.
The shop has grown. Chronò has become a point of reference and after nearly thirty years my adventurous spirit, my love of the open air, my passion for cycling and that sense of curiosity, which is still very much alive, confirm the choices made.
That’s why I decided to enrich my professionalism by getting my Sports Director’s licence for the Youth Sector and an International Guide’s licence.
And so, contemplating the future, I set up a Cycling Education School, free of charge, for girls and boys ranging in age from 7-14 so that this fantastic sport can be enjoyed more and more by the future generations.
I consider myself a lucky man because all this has allowed me to express an important part of my personality and the trust and esteem I have received over the years from the people I have met inspire me to pedal towards new horizons.





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    Do you want to be accompanied by a guide from the Italian cycling federation? The cost is €150 for 4 hours.We have proposals for different daily tours, take a look and book it by email!


    X5 SHIMANO 105 Di2

     Granger X3 Disc





    Chronò. Italian Bike Experience. It is pleasure to offer our deepest knowledge regarding the best bike
    rides in Lucca to our guest coming from every places ..
    S. Tyler Hendrix

    These guys were great. And the bikes were very nice. And we had a lovely time riding around Lucca and out to Villa Reale to eat lunch and drink wine. We would definitely recommend renting bikes from Chrono and using them to enjoy the Tuscan countryside.

    Koen .Van Dessel

    We (4 cycling friends) rented road bikes for four days to ride in the region. Communication was fluid and fast. The bikes (Pinarello Gan Disc) were in very good conditions and Paladino, the owner was very friendly and helpful. Some good advice on trips and fast technical assistance when needed before a ride. The city of Lucca is a perfect starting and end point, with its bars, restaurants and charming piazza’s. The region is very diverse, with some flat roads, but also some very beautiful hills and mountains. Recommended!

    Silvia Pardini

    Nolo bici dentro le.mura di Lucca, bici da città e da strada ottimamente mantenute , le bici da strada praticamente nuove marca Pinarello e Colnago.

    Jonathan Chow

    Excellent bike shop. Rent a casual city bike to tour the city walls. Rent a high end pinarello to see why Lucca is an cycling epicenter!

    Schermata 2022-05-27 alle 09.46.58
    Jonathan Chow

    Great bikes. Well maintained and friendly staff. No advertising on the bikes 😀. I would definitely rent from them again. If I had more time I would have had a good look around the shop had some good clothing.

    Schermata 2022-05-27 alle 09.55.03
    Jonathan Chow

    Excellent hiring experience. Helpful staff. (Excellent English spoken which made up for my dreadful Italian!) Hired bikes for three hours. Cycled along the city walls and through the narrow streets. Great way to see the city.

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