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October ’93 is when I started my first business working with bikes in Via del Sasso in Lucca.
I wasn’t, in fact, a newcomer to this world as years before I had competed in races in the junior categories.
I knew right from the start, from that early experience, that I was deeply interested in taking part in everything that had to do with bikes.
In Via del Sasso I rented and repaired bikes and then went on to selling them.
I realised I had embarked on the path I wanted, passion and work coincided, and so I moved Chronò to Corso Garibaldi.
Over the years the shop has become a place where a community of international cyclists meet, where customers and friends come together to share projects, experiences and discuss cycling opportunities.
The shop has grown. Chronò has become a point of reference and after nearly thirty years my adventurous spirit, my love of the open air, my passion for cycling and that sense of curiosity, which is still very much alive, confirm the choices made.
That’s why I decided to enrich my professionalism by getting my Sports Director’s licence for the Youth Sector and an International Guide’s licence.
And so, contemplating the future, I set up a Cycling Education School, free of charge, for girls and boys ranging in age from 7-14 so that this fantastic sport can be enjoyed more and more by the future generations.
I consider myself a lucky man because all this has allowed me to express an important part of my personality and the trust and esteem I have received over the years from the people I have met inspire me to pedal towards new horizons.





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    Do you want to be accompanied by a guide from the Italian cycling federation? The cost is €150 for 4 hours.We have proposals for different daily tours, take a look and book it by email!


    X5 SHIMANO 105 Di2

     Granger X3 Disc

    Colnago V3




    Chronò. Italian Bike Experience. It is pleasure to offer our deepest knowledge regarding the best bike
    rides in Lucca to our guest coming from every places ..
    S. Tyler Hendrix

    These guys were great. And the bikes were very nice. And we had a lovely time riding around Lucca and out to Villa Reale to eat lunch and drink wine. We would definitely recommend renting bikes from Chrono and using them to enjoy the Tuscan countryside.

    Koen .Van Dessel

    We (4 cycling friends) rented road bikes for four days to ride in the region. Communication was fluid and fast. The bikes (Pinarello Gan Disc) were in very good conditions and Paladino, the owner was very friendly and helpful. Some good advice on trips and fast technical assistance when needed before a ride. The city of Lucca is a perfect starting and end point, with its bars, restaurants and charming piazza’s. The region is very diverse, with some flat roads, but also some very beautiful hills and mountains. Recommended!

    Silvia Pardini

    Nolo bici dentro le.mura di Lucca, bici da città e da strada ottimamente mantenute , le bici da strada praticamente nuove marca Pinarello e Colnago.

    Jonathan Chow

    Excellent bike shop. Rent a casual city bike to tour the city walls. Rent a high end pinarello to see why Lucca is an cycling epicenter!

    Schermata 2022-05-27 alle 09.46.58
    Simon Davies

    Great bikes. Well maintained and friendly staff. No advertising on the bikes 😀. I would definitely rent from them again. If I had more time I would have had a good look around the shop had some good clothing.

    Schermata 2022-05-27 alle 09.55.03
    Findlay Napier

    Excellent hiring experience. Helpful staff. (Excellent English spoken which made up for my dreadful Italian!) Hired bikes for three hours. Cycled along the city walls and through the narrow streets. Great way to see the city.

    Wes Harrigan

    These guys are the best!! First of all, an easy-breezy rental process. They are super friendly and get you on bikes and enjoying Lucca without delay. The bikes are great quality, and sized right for everyone in my family.
    Now, above and beyond all that – my wife’s credit card case fell out of her bag and was left in the basket of the bicycle. The guys at Chrono found it and worked with me to get it shipped back to the U.S.
    Highly recommend!

    Katie Stern

    We had such a phenomenal two days with Paladino! We rented e-bikes and did a wine and olive oil tasting. Paladino is incredibly knowledgeable, patient, and an awesome local guide. He’s owned his shop for 30 years and knows the best routes for a great time! Our friends even brought their dog along for an adventure. Come visit Lucca and check out Chrono Bikes!!
    Visualizza traduzione (italiano)

    John Agosta

    Carlo at Chrono Bikes provided excellent assistance via email in perfect
    English as we planned our trip from Australia to Lucca for 4 days of riding. He managed to answer all my questions comprehensively and provided a high level of confidence before travelling. Once there we were fitted out by Paladino (the Master) on some excellent Pinarello road bikes with all the gear we needed. The riding, including days to the coast via Pisa and Via Reggio were excellent and the bikes just magic. A small plug for my Hammerhead bike computer that provided hassle-free route planning and turn for turn GPS navigation. Fantastic service all round by the Chrono team – no wonder they have been in the business for 30 years – Excellent!!!!

    Leander Marks

    Best bike hire shop in Lucca! A family run business trading for 30 years where they rent not only city bikes suitable for families etc. but high end quality Pinarello road and gravel bikes which are well maintained. Friendly service by Paladino and his son Carlo and helpful route suggestions.
    Had the pleasure of doing a ride with Paladino!
    Highly recommended.

    Katie Stern

    We had such a phenomenal two days with Paladino! We rented e-bikes and did a wine and olive oil tasting. Paladino is incredibly knowledgeable, patient, and an awesome local guide. He’s owned his shop for 30 years and knows the best routes for a great time! Our friends even brought their dog along for an adventure. Come visit Lucca and check out
    Chrono Bikes!!

    Guy Farhi


    Awesome ebikes, the store crew are kind and really nice. Gave us recommendations with a big smile! Thank you for an amazing day!

    Axel Nordemann

    “absolutely wonderful tour on ebikes! Paladino is such a great host and guide! We enjoyed every minute of our tour and have seen so much more than we would ever have had by foot or on our own.
    The landscape was fantastic, the stop at the winery just wonderful (we bought several cases and picked them up later by car), and the riding so easy because of the great ebikes provided by Paladino! And Lucca so beautiful anyway! If you like exploring a city and its surroundings by bike, this tour is an absolute must! We hope to be back soon!”

    John Belaski

    “Amazing day with Paladino. We were staying in Florence and took the train to Lucca, met up at Chrono Bikes in Lucca and off we went on a 5 hour adventure into the hills of Tuscany outside of Lucca. Amazing scenery then stopped and did a great wine tour and lunch at Tenuta Adamo winery with equally impressive views. Bike ride was a blast and used e-bikes that helped with some of the challenging hills. An absolute 5 star experience and could not recommend

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